Ibotta
”Make It Rain” Campaign
Role:
Creative Director
Project Deliverables:
TV & CTV
Experiential
OOH
Influencer
Augmented Reality Game
Program Overview
To increase brand awareness in a typically show rainy season, we created the largest scale integrated marketing campaign Ibotta had ever attempted where we literally made it rain money on people. 'Make it Rain' blended traditional and digital media with some of the biggest displays I’ve designed to date. Elements of the campaign included: commercials, out-of-home placements, influencer content, and interactive experiences in new York City , Chicago, Los Angeles, and Denver.
The campaign generated 135 million impressions, achieving an exceptional ROI and surpassing goals focused on positive consumer perception.
Broadcast
Conceptualizing, writing, and directing in collaboration with Futuristic Studios on production, the 'Make it Rain' spots not only outperformed previous campaigns but also became Ibotta’s most cost-effective spots ever produced. They achieved a low cost per install and received an 80th percentile positive qualitative rating.
Augmented Reality
We harnessed the power of ROSE, a digital agency specializing in engaging augmented reality. I helped design and direct the augmented reality web experience and TikTok filter that achieved 105K combined plays, with a strong replay rate of 37% and over a minute of average engagement. Gamers tapped the falling money to stack up their earnings.