Ibotta
Thanksgiving Campaign

Program Overview

In this campaign’s fourth year, we offered Americans 100% cash back on Thanksgiving dinner staples. 64% of participants used the cash back to cover other family expenses, and 15% wouldn’t have had a Thanksgiving meal otherwise.

Engagement

• Over 75% of participants said they want to use Ibotta more because of the program

• This campaign fed 11M Americans over the last 4 years (1.1M in 2024 alone)

• 255K unique savers redeemed at least one free item

• $2.8M in cash rewards was awarded across 858k ‘free’ items

Business Performance Impact

• Increased user base month over month 

• Resulted in the second best performing weekend of the year

• Underspent year over year while matching the record-breaking performance of the previous year

• Outperformed goals for media coverage and impressions