Ibotta TV Spots
”Cash In Everything”
Role:
Creative Director
Responsibilities:
Ideation & Pre-Production Planning
Storyboarding & Scripting
Production & Post-Production Direction
Credits:
CALLEN
“There’s cash back in everything you buy.”
When challenged with creating a needle-moving awareness campaign for Ibotta’s cash back app, we created a concept and teamed up with CALLEN to execute and show consumers there’s cash back in everything you buy...quite literally.
This 360º campaign resulted in Ibotta’s highest performing TV spots to date, beating attribution goals and positively changing consumer perception of the brand and value.